--- title: "Optimising keywords for Monitoring Profiles" canonical: "https://support.mercell.com/space/MKB/196584374298/Optimising%20keywords%20for%20Monitoring%20Profiles" format: markdown --- This guide explains how to optimise keywords in your monitoring profiles to ensure you receive relevant matches. By refining your keywords, you can reduce irrelevant results and improve the overall efficiency of your monitoring. > ⚠️ **Note:** This article assumes you have a subscription package that includes the option to create a *Monitoring profile* and that you have added various keywords to target tender matches. > ⚠️ > ⚠️ If you have an *Advanced profile*, you may need to contact *[Mercell Support](https://contact.mercell.com/?product=bidding&category=support)* to update your keywords. ### **Why Am I Receiving Certain Matches?** *Monitoring profiles* work by matching tenders to the criteria you’ve set up, and one of them is *Keywords*. If your keywords are too broad, too specific, or not precise enough, they may generate results that don’t fully match your needs. Here's why: - Words with multiple meanings may apply to different industries and result in matches outside your intended scope. - Words with unclear or generic meanings may lead to results that don’t align with your focus. - Keywords that are too niche may reduce the number of matches or cause you to miss relevant opportunities. ### **How to Identify Inexact Keywords** If you are receiving irrelevant matches, follow these steps: 1. Review the notifications you've received and open the monitoring result on [app.mercell.com](http://app.mercell.com). 2. Check the *Matching Information* section in the bottom-right corner of the opportunity overview page. 3. Note any unrelated to your intended focus and compare these tenders against your *Keywords*. 4. Identify the keywords that are likely triggering these matches. 5. Is the keyword too generic or vague? 6. Does the keyword align with your industry and target needs? 7. Could the keyword have multiple meanings (e.g., ‘consulting’ could mean management, IT, or other types)? ### **Steps to Optimise Keywords** 1. *Log in* to your account. 2. *Click on your name* in the top-right corner and select *Monitoring profiles* from the dropdown menu. 3. To change the *Keywords*, go to the monitoring profile in question. 4. Cross-reference the list with irrelevant matches identified earlier. If you notice that the same keyword appears repeatedly in irrelevant matches, it might indicate that the keyword is too broad. 5. *Edit* or *Delete* any keywords identified as problematic and replace them with more specific terms. 6. Add alternative terms or phrases that better describe your needs. 7. If the keyword is generating too many matches, you might want to add more keywords by pressing *+ Add keyword.* 8. For this, an *And* operator is needed, as we want to combine the second keyword with the first one. This ensures you only receive results where *both* ‘Keyword A’ and ‘Keyword B’ appear in the publication. 9. If this still results in too many matches, you can further refine the search by changing the *Match within* setting to *Title* instead of* Select all* to narrow down the results. 10. For more precise keyword configuration, click *Show advanced options, wh*ere you can refine your setup using: *Match types, Matching operators, Linked keywords and CPV codes*, plus other advanced filters. For detailed guidance, please take a look at [https://support.mercell.com/space/MKB/196471455823/Get+more+out+of+your+Monitoring+Profile](https://support.mercell.com/space/MKB/196471455823/Get+more+out+of+your+Monitoring+Profile) . > ℹ️ After making changes, you can also preview the* type of matches* your monitoring profile will generate based on your selected keywords. This allows you to instantly see whether a newly added keyword or combination of keywords produces relevant results from the available tender list. For detailed instructions, please check the article [https://support.mercell.com/space/MKB/196943872117/Preview+Matches+from+your+Monitoring+Profile](https://support.mercell.com/space/MKB/196943872117/Preview+Matches+from+your+Monitoring+Profile) > ℹ️ > ℹ️ If you continue to receive irrelevant results, repeat the process and further refine your keywords. You may also consider: > ℹ️ > ℹ️ - Adding broader terms to increase visibility > ℹ️ - Checking that keywords are spelt correctly > ℹ️ - Ensuring they are properly configured Regularly reviewing and updating your keywords will help ensure that the matches you receive remain accurate, relevant, and aligned with your goals. *Article Ref: 060120260922*